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AGRICULTURE TOPICS KEYNOTES Best of the Best Jane Eckert has visited hundreds of farms throughout North America, from Hawaii to Virginia, and from the Canadian provinces to the southern tip of Florida. In on-site consultations, meetings, conferences, and workshops, she has listened to thousands of farmers, both those who barely get by, and those whose farms have been highly successful. In this brief presentation, Jane will share her insights as to why some farms excel above all others. Examining their approach to the farm operations, their commitment, their creativity, and their passion for their work, Jane’s inspirational message to farmers ignites a burning desire to achieve far greater success, and perhaps even to be among the best of the best. Knowing the Direction You Are Heading Most farmers today are familiar with using the Global Positioning System (GPS) to lay out the farm. Now, marketing consultant Jane Eckert realizes that there is also a GPS for laying out your farm path to healthy profits. In both cases, GPS is essential to tell you how to reach your destination. Recognized with the Outstanding Leadership Award in 2005 by the North American Farmers’ Direct Marketing Association for her knowledge of the industry, keynoter Jane Eckert will be talking about a GPS system for direct farm marketing, and how you can use this tool to get your farm headed in the right direction! Sowing Seeds for Profits - Right on the Farm Today, family farms are challenged to make a living solely by growing commodities. But the answer may be right at their front door thanks to an exciting and growing trend – Agritourism. From a simple retail stand to festivals, attractions, stores and restaurants, many farmers are inviting consumers onto the farm to sell directly to them. The public loves the farm experience and farmers love the revenue growth. Jane Eckert, expert on agritourism, helped turn her family farm into a top tourist destination attracting 500,000 each year. Find out how to harvest revenues and help your farm thrive. Sprouting Success: Planting Seeds for Agritourism Each year 62 million people visit our farms as part of one of the fastest growing trends in tourism! Called agritourism, many family farmers are finding that by inviting the public onto their property they can sustain their agricultural lifestyle. From a simple retail stand to festivals, attractions, stores and restaurants, the public loves the farm experience and farmers love the revenue growth. Jane Eckert, expert on agritourism, helped turn her family farm into a top destination attracting 500,000 tourists each year. She'll share her funny and heart-warming stories about why people love farm destinations and why farmers are quickly jumping on the (band)wagon!
AGRICULTURE WORKSHOPS
Winning Websites That Mean Business Today a website isn’t just important, it’s mandatory for a successful farm marketer. A well-designed site can make a big difference in cash flow whether you use it to sell products or promote on-farm events. Beginning with defining who your customers are and what they really want to see on the web, this all-day workshop will look at numerous websites to examine step by step what elements make a website successful. Learn what you should know to have a user-friendly website that will make guests return to your site again and again. Whether you do your website yourself, or hire a professional web designer, you’ll enjoy this fun and informative look at what the farmer should know about website navigation, writing and photography for the web, and customer communication. Hosting Company Picnics and Group Events There are a lot of advantages to adding corporate events and picnics to your “menu” of farm enterprises, and frankly, there are very few disadvantages. In most cases, you’ve already got the facilities and staff in place, and the event provides one more reason for guests to come to the farm. But there is an important big bonus: corporate events, company picnics, birthday parties, and family reunions all can provide guaranteed income—even when a storm blows through! In other words, you are weather proofing your income, since for any of these events, you can require a deposit and a reservation guarantee. In this all day workshop, agritourism pro Jane Eckert will walk you through the entire process, from deciding where to host your event, to talking about how to write the event contract. You’ll learn that the more services you offer, the more money you can make: why stop at just providing a picnic spot on the farm—when you provide the food, the entertainment, and the planning—you’ll begin to have more customers, and make more money. Finally, Jane will show you the step by step approach to growing your corporate picnic business. You can start small, rent what you need, and grow as your business grows. There’s no need for a large capital investment, a big staff, brand new building, or a major marketing campaign. You can do it all. When you complete this workshop, you’ll be ready to start hosting! Marketing with More Creativity Than Cash (full day) Today’s family farmers have to know much more than how to achieve success in planting and cultivating crops. With the problems they face in commodity pricing and co-op sales, the successful farmers realize they must sell what they produce directly to consumers. But most farmers have not been educated about marketing and the particular savvy it takes to sell farm products to sophisticated consumers. Whether they’re selling at a farmer’s market, at a roadside stand or at a deluxe retail building on their property, all farmers have to develop marketing tools and strategies. Whether you’re an advanced or novice farm marketer, it is critical to develop a plan to grow your customer base and increase sales. Jane Eckert helped increase revenues at her family farm more than 300% by creating an innovative marketing plan based on the specific needs of farmers. “The Eckert Farm Marketing Plan” uses more creativity than dollars to yield a high return in revenue, a factor which is important for farmers who have a limited marketing budget. Jane’s winning approach to promotions, customer communications, media relations, advertising and customer service, are all designed to increase revenues, even with a minimum marketing budget. After attending her seminars, family farmers are empowered to make easy and immediate changes for positive financial results. Whether novice or advanced marketers, everyone will learn key strategies to help them grow, thrive and survive for future generations. Agritourism 101: Make Your First Steps, the Right Steps Taking the right steps the first few years into direct farm marketing or agritourism can quickly put you on the path to becoming as thriving destination. If you’ve started selling products at your farm or ranch, inviting guests to visit the farm for outdoor entertainment or an overnight’s stay, or if you are just starting to consider a fall season, this full day workshop is for you! Learn how to evaluate where you are and where you want to be. Agritourism expert Jane Eckert has visited hundreds of farms, and has seen first-hand why certain owners succeed at growing their businesses and others do not. This workshop gives you a detailed perspective of the successful components of an agritourism destination, from the economics, to the enterprises. Jane will share why certain approaches work, and she will teach you the proven, logical steps to take in order for your farm to become a successful destination for customers and tourists. Growing Green: Making More Money at Your Farm Business (full day) If you’ve been selling products at your farm or at a farmer’s market and you want to expand your on-farm income potential, this full day workshop is for you! How can you expand your farm business and what factors should you consider? Let Jane Eckert, expert on farm marketing and agritourism, give you a detailed map of the options. As a farm consultant, Jane has visited hundreds of farms and has seen first-hand why certain approaches work and why certain owners succeed at growing their businesses and others do not. From the economics to the enterprises, Jane will teach you the proven, logical steps to take in order for your farm to become a thriving destination for customers and tourists. When this program is over, you will be prepared to:
Farm Marketing: Stretching your Budget (half-day) Every farmer is faced with a limited budget when it comes to marketing. How can you get visitors to the farm without spending money on advertising? Jane Eckert helped increase revenues at her family farm by more than 300% using more creativity than dollars. Learn how to develop promotions, publicity and customer communications that can result in increased revenues. After this half-day workshop, you'll be able to return to the farm with winning strategies you can implement immediately. Evaluating Your Farm’s Agritourism Potential (half-day) The reality of farming today is that few families can make a living solely on growing commodities and raising livestock. The family farm has to look for new ways to survive and thrive for future generations. Many are turning to agritourism – inviting the public onto their farms for entertainment, special activities, educational tours and outdoor adventures. Will an enterprise like this help sustain and grow your farm income?Jane Eckert, who has talked with hundreds of agritourism farmers throughout North America, will walk you through the steps to evaluate your farm assets in terms of the tourism potential, and importantly, how to evaluate your family members, their skills, and their passion and commitment for a potential agritourism enterprise. You’ll also look at how small, or how large, the investment might be in getting the farm ready, and how to develop a realistic expectation for new income growth. Promotions: Beyond the Basics (half-day) Now that you’ve expanded your retail enterprises, how do you impact net profits? Grow beyond business as usual – and straight advertising – to special promotions that build excitement and increase sales. Whether you have a country market, garden center, bakery, gift shop, or seasonal retail offerings, learn about winning promotions. Get an in-depth understanding of loyalty or frequency cards, couponing, in-store special offers, partnership programs, seasonal crop specialties, contests, give-aways, classes, tastings and many more. Family Farm Diversification Through AgriTourism (half-day) The reality of farming today is that few families can make a living solely on growing commodities and raising livestock. The family farm has to look for new ways to survive and thrive for future generations. Many are turning to agritourism – inviting the public onto their farms for entertainment, special activities, educational tours and outdoor adventures. The public loves visiting farms and farmers love the revenue growth. Jane Eckert, expert on agrimarketing, helped turn her family farm into one of the top tourist attractions in St. Louis, Missouri. Based on her success, she will share how to develop farms through the three levels of Agritourism from simple farm stands to huge entertainment farms. How do you begin? How do you use your land to its best advantage? How do the family members fit in? From insurance coverage to marketing ideas, you’ll get a roadmap on how to help your local farmers tap into this new travel trend. Small group discussion time will allow attendees to share what is being done in their regions and provinces.
AGRICULTURE BREAKOUT SESSIONS
Best of the Best Jane Eckert has visited hundreds of farms throughout North America, from Hawaii to Virginia, and from the Canadian provinces to the southern tip of Florida. In on-site consultations, meetings, conferences, and workshops, she has listened to thousands of farmers, both those who barely get by, and those whose farms have been highly successful. In this brief presentation, Jane will share her insights as to why some farms excel above all others. Examining their approach to the farm operations, their commitment, their creativity, and their passion for their work, Jane’s inspirational message to farmers ignites a burning desire to achieve far greater success, and perhaps even to be among the best of the best. Evaluating Your Farm’s Agritourism Potential The reality of farming today is that few families can make a living solely on growing commodities and raising livestock. The family farm has to look for new ways to survive and thrive for future generations. Many are turning to agritourism – inviting the public onto their farms for entertainment, special activities, educational tours and outdoor adventures. Will an enterprise like this help sustain and grow your farm income?Jane Eckert, who has talked with hundreds of agritourism farmers throughout North America, will walk you through the steps to evaluate your farm assets in terms of the tourism potential, and importantly, how to evaluate your family members, their skills, and their passion and commitment for a potential agritourism enterprise. You’ll also look at how small, or how large, the investment might be in getting the farm ready, and how to develop a realistic expectation for new income growth. Using the Internet to Grow Your Business Marketing on the Internet has now become essential to grow your business. In this session, we’ll look at the basic components, and the special components, that comprise a successful website. Onscreen examples help you focus on the information and the experiences your customers are looking for on the farm, and how to use your website to attract new and return customers. We’ll also look at using email newsletters to build a relationship with your customers. The e-newsletter is your proactive tool to attract customers quickly and frequently! Using the combination of a good website and a solid e-newsletter program can bring more customers, and more income, to your farm. The investment does not have to be a big part of your marketing budget, but the impact will be! Group Events Produce Guaranteed Revenue Farm life isn’t always a picnic, but there’s always money to be made from picnics on your farm! Using your existing buildings and resources, you can grow a new enterprise at your own pace. Learn how to package your farm to host company picnics, corporate events, family reunions and large parties. Step-by-step, Jane Eckert, farm marketing expert, will outline what needs to be done and how to market your facility successfully. Providing the Farm Experience: AgriTourism That Pays Off You want tourists to come to your farm, but do you really know what they expect? Jane Eckert, energized with more than 17 years of professional marketing and AgriMarketing experience, talks about effective AgriTourism, setting out step-by-step the experiences that tourists expect to see, feel, hear, taste, and smell on the farm. Jane uses more than 140 photographs as she explains how to create the right experiences, covering everything, -from the names of the farm, festival, foods, and animals- to your signs, front entrance, activities, and, of course, your marketing, website and promotional materials. Find out why visitors are willing to pay to play on the farm, and how you can attract more visitors, more times a year, and for more profit. It’s all about the experience. You’ll leave this presentation with a practical list of the right activities, foods, sights and smells that make your AgriTourism business a money maker! At Your Service: Guest Relations that Keep Them Coming Back for More With all the options tourists have today, what differentiates one attraction from another is the service they offer. And that’s often what determines whether customers come back for a second visit. Learn the secrets to superior guest service and how every employee can be empowered to make your visitors feel like the most important person on the property. Jane Eckert helped create one of the top tourist destinations in the St. Louis area by using the Eckert Service Plan, and it paid off in happy customers and repeat business. She’ll teach everything from the basics of hiring the right people to getting your staff motivated in order to create the culture of a five-star organization. Top Ten Ways to Promote Your Farm Learn the secrets of successful farm marketers who have grown their businesses by selling their products directly to the public. How do you capture new sales and build loyalty for future business with existing customers? How do you “sell up” and “cross sell”? How do you evaluate your customer’s needs and meet them before they even have to ask? We’ll present the top ten ideas that are simple to implement as soon as you get back on the farm. Making Money Without Going “Off Farm”Many farm women want to stay at home, but need to go “off farm” to make money for the family. Jane Eckert, expert on agritourism, explains how a farm wife can create successful businesses right on the property. Whether it’s making money from a hobby or a craft, converting an old farm house to unique lodging, or inviting the public onto the farm for agritourism activities, there is a big world of options. From pick your own strawberries to summer camps to hayrides through the orchard or a romp in the pumpkin patch, creative farm women are developing imaginative ways to attract these guests to the farm. Using photos and examples from her own travels as one of the nation’s leading agritourism specialists, Jane will share how woman after woman have started new farm enterprises by simply following their instincts for what farm visitors would enjoy. “These women have drawn on their own experiences and passions to create a unique and entertaining visit for the guests,” says Jane. “And because it is so unique, a little hard work can make growth and profit become an almost automatic reality!” Harvest $$$ Through Groups and Corporate Events Groups, corporate events and parties can make a big difference in your farm income, so it is important to know how to attract these groups, and how to exceed their expectations. This session for both veterans and beginners examines the primary components of successfully hosting corporate and private groups on the farm. We’ll look at the key elements, such as pricing, contracts, deposits, using caterers, and evaluating your facilities. We will also discuss how to determine your target audiences, and how to market your facility to new group and corporate business. Creating Press Releases that Get Published Every farm should be using press releases to obtain free, credible media coverage, supplementing if not replacing most of your paid advertising. This session examines how to create your media list, how to write stories that make editors take notice, and how to develop that special “hook” that catches the newspaper’s attention and gets your stories published. Agritourism: The Next Level of Marketing (Intermediate and Advanced Agritourism) As a farmer who is involved in agritourism already, you want to grow to the next level. What does it take to bring in more tourists? Which attractions should you consider adding? What changes must you make to be ready for motor coach groups? How can you increase your marketing efforts? How do you work effectively with tourism groups? Jane Eckert, expert on agritourism, will share the winning strategies she used to turn her family farm into a tourist destination attracting 500,000 people each year. Get on board the agritourism wagon for future growth. Farm Marketing from Scratch (Basic Marketing for Farmers) Most farmers focus on raising crops or livestock and give little thought to marketing their products. But in today's competitive environment, they need to understand the basics of marketing. Jane Eckert, on farm marketing, helped increase revenues at her family farm more than 300% by developing the innovative "Eckert Farm Marketing Plan." She created the Farm Marketing Pie, which divides strategies into slices that require more creativity than budget. Get an overview of this farm-fresh approach to stretching your marketing budget and increasing sales! You've Got Mail: Marketing through Newsletters Now that you have your customer, the key is to keep him or her coming back to you again and again. Building customer loyalty isn’t just important; it’s critical in today’s competitive business world. An outstanding way to keep that relationship going is through e-newsletters. An e-newsletter lets you communicate regularly about what’s going on at your farm, different picking seasons, special festivities or events and so much more. It also allows you to make an emotional connection about your family and your farm. An e-newsletter is a pro-active extension of your website that takes your marketing and public relations right to your customers in their home. The investment does not have to be a big part of your marketing budget, but the impact will be! Partnerships for Profits (Marketing Through Community Partnerships) Farm marketers know all too well that a limited marketing budget doesn't buy much advertising. So how to spread the word about your farm and bring in the crowds? One answer is to develop partnerships with community groups. Working with charities, hospitals, boy and girl scouts, parent-teacher organizations, churches, etc., you gain lots of free publicity and the groups get a good fundraising opportunity. Jane Eckert, farm marketing expert, gives you all the details about how to contact groups and develop a special partnership that is win-win for both of you! Promotions: Sowing Excitement, Reaping Profits (Marketing Through Promotions) Now that you've expanded your retail enterprises, how do you impact net profits? Grow beyond business as usual - and straight advertising - to special promotions that build excitement and increase sales. Whether it's in-store or in the community, these are special approaches to highlighting and selling your products that create new and loyal customers. Think outside the box - and outside the field - to jump-start your season, keep your customers coming back for more and increasing sales per customer. Publicity 101 (Marketing by Attracting Media Attention) Imagine reading an article about your farm in the newspaper… or watching a TV report on a special event you're organizing… or being quoted in the state tourism magazine… or seeing a picture of your farm in the Calendar of Events section. This kind of positive media attention can help you grow your business. And it's easy with some basic steps to get a "buzz" going about your farm. Learn how and when to contact the media; how to write simple press releases that get the media's interest; and how to develop ongoing relationships with reporters so they'll call you for story ideas. Winning Web Sites That Mean Business (Marketing Through Web Sites) Today, a website isn't just important, it's mandatory for a successful farm marketer. A well-designed site can make a big difference in cash flow whether you use it to sell products or promote on-farm events. What elements make a website work? Find out from farm marketing expert Jane Eckert, who developed a highly successful website for her family's farm. She'll teach you how to use photographs, links and make a user-friendly home page that will make guests return to your site again and again. Special Results from Special Events (Planning and Implementing Special Events) Nothing draws visitors to the farm more than a special event. Whether it's the Fruit Festival, a Patriotic July Fourth on the Farm, or a Halloween Monster Mash, special events get moms thinking, "That would be fun for the kids!" Jane Eckert, agritourism expert, personally planned and executed hundreds of special events for her family farm that attracted more than 500,000 guests. Learn from this pro how to plan the right event at the right time and how to minimize your investment while maximizing your revenue for each event. Then she'll give you tips for getting free publicity that can translate into big crowds for your farm. Building the Basics of Agritourism How do you build a successful agritourism operation? Begin with the basics! Farmers and ranchers often think big and forget to pay attention to the little things that attract tourists and keep them coming back. Things like creating a country experience, making a great first impression, making it easy to find you, creating a family friendly atmosphere and making the tourism connection. Agritourism expert Jane Eckert has worked with hundreds and hundreds of property owners and knows what works. Use her ideas as building blocks and you’ll be able to harvest travel dollars on your property. Down to Earth Experiences Grow Tourism Dollars In this increasingly complex world, tourism professionals are seeing a profound growth in the number of people wanting rural experiences, especially those that let them slow down the pace and enjoy simple pleasures… a family outing to find the perfect pumpkin, walking the fields, flushing a covey of quail, and taking in the sights and sounds of the farm or lodge. Whether it’s for a day or a week, city dwellers gladly pay for these experiences, and Jane Eckert devotes herself to knowing exactly which experiences bring visitors-and their money-to your farm or ranch. Using stories and photos from throughout North America, Jane provides her audience with the building blocks that bring tourists flocking to the countryside. Marketing 101 (The Basics of Marketing) Most farmers focus on raising crops or livestock and give little thought to marketing their products. But in today’s competitive environment, they need to understand the basics of marketing. Jane Eckert, on farm marketing, helped increase revenues at her family farm more than 300% by developing the innovative “Eckert Farm Marketing Plan.” She created the Farm Marketing Pie, which divides strategies into slices that require more creativity than budget. Get an overview of this farm-fresh approach to stretching your marketing budget and increasing sales!
TOURISM TOPICS KEYNOTE
Growing Tourism, Country Style Each year, millions of people flock to the country - and spend a lot of money - to experience a day at the farm. Whether they're picking their own juicy peaches, taking a wagon ride or shopping in the country store, they all want to escape the city for unique entertainment. This travel trend - called agritourism - appeals to families, seniors and even teens that come for haunted hayrides. Jane Eckert, expert on agritourism and a farmer's daughter, helped turn her family farm into one of the largest tourist destinations in the St. Louis area, attracting 500,000 visitors each year! Based on her marketing success, she'll share her funny and heart-warming stories about why people love farm destinations, and even motivate you to jump on the (band)wagon! Down to Earth Experiences: Grow Tourism Dollars In an increasingly complex world, tourism professionals are seeing a profound growth in the number of people wanting rural experiences, especially those that let them slow down the pace and enjoy simple pleasures… a family outing to find the perfect pumpkin, walking the fields, flushing a covey of quail, and taking in the sights and sounds of the farm or ranch. Whether it’s for a day or a week, city dwellers gladly pay for these experiences, and Jane Eckert devotes herself to knowing exactly which experiences bring visitors-and their money-to your region. Using stories and photos from throughout North America, Jane shows her audience the building blocks that bring tourists flocking to the countryside.
TOURISM WORKSHOP
Agritourism: Growing High Yield Tourism (Full Day) If you think that “High Yield Farms” just refers to crops, you need to attend Jane Eckert’s daylong workshop about the fast-growing Agritourism business now blossoming in North America. Agritourism attendance is expected to grow over 30% in the next decade, as urban dwellers flock to the farms to educate their children and revisit their roots. Come learn how the top two industries in your state, agriculture and tourism, can work together to achieve an even greater share of the market. As tourism professionals, you’ll learn about agritourism from the farmer’s perspective, preparing you to engage your farm partners in working together to develop their product and more marketable packages for tourists. Presenter Jane Eckert is one of North America’s leading agritourism experts, and will be sharing how other regions in the U.S. and Canada are building tourism destinations around agritourism producers, ranches, farm trails, winery trails, and agriculture clusters. A valuable portion of this workshop will be the opportunity to meet and hear first hand from several successful producers in your state. Time will be provided for the tourism professionals to brainstorm as to how to expand the agritourism product niche in your area. Cultivating Agritourism: How CVBs and Farmers Plant Seeds for Profits (full day) This comprehensive, full-day workshop brings together farmers, agricultural groups, tourism professionals, government and economic development agencies to explore how best to develop agritourism. It is designed to deliver in-depth information, motivate all stakeholders and help develop a network of key players. CLICK HERE FOR COMPLETE DESCRIPTION, AGENDA AND CLIENT RESPONSES TO THIS WORKSHOP
TOURISM Breakout Seminars
Harvesting Travel Dollars through Agritourism (Introduction to Agritourism) Take the road less traveled to higher tourism revenue. Today's travel trends lead right to agritourism -- a specialty product just waiting to be marketed, especially to a public wanting to travel close to home. Whether it's a farm stop for corn mazes and fruit picking…seasonal festivals and concerts… gourmet dining and antique shopping, the destinations add diversity and unique experiences for travelers. Jane Eckert -- consultant to the travel industry and agritourism expert -- helped turn her family farm into one of the leading destinations in the St. Louis area, attracting 500,000 visitors a year. From her personal farm experience and from working with the tourist industry, she knows consumers are hungry for a taste of the country. Let Jane teach you how to harvest travel dollars from your region's bounty. Agritourism: Gain a Greater Share of the Tourism Market The agritourism business is now blossoming in North America, and could mean major income for your region. Agritourism attendance is expected to grow over 30% in the next decade, as urban dwellers flock to the farms to educate their children and revisit their roots. Come learn how the top two industries in your state, agriculture and tourism, can work together to achieve an even greater share of the market. As tourism professionals, you’ll learn about agritourism from the farmer’s perspective, preparing you to engage your farm partners in working together to develop their product and more marketable packages for tourists. Jane Eckert will share how other regions in the U.S. and Canada are building tourism destinations around agritourism producers, ranches, farm trails, winery trails, and agriculture clusters. Time will be provided for the participants to brainstorm as to how to expand the agritourism product niche in your area. Beyond the Basics of Agritourism: Making Your Region Ripe for Revenues (Intermediate and Advanced Agritourism) You're one of the smart travel professionals who know the basics about agritourism, one of America's fastest growing tourism trends. But you need a game plan for cultivating it in your region. Now you can get a step-by-step guide from Jane Eckert, recognized agritourism expert who helped turn her family farm into an entertainment destination attracting 500,000 guests a year. Find out who and how to contact the key players in the agricultural community. Then learn how to develop an all-day workshop for tourism professionals, farmers and community stakeholders in order to get everyone working as a team. Find out how you can help farmers make their properties tourist friendly and attract large crowds, so that you all reap the financial benefits of agritourism. Publicity 101 (Marketing by Attracting Media Attention) Imagine reading an article in the travel section about your attraction… or watching a TV report on a special event you're organizing… or being quoted about travel tips… or getting the president of your organization on the cover of a magazine. This kind of positive media attention can help you grow your business. And it's easy with some basic steps to get a "buzz" going about your business. Learn how and when to contact the media; how to write simple press releases that get the media's interest; and how to develop ongoing relationships with reporters so they'll call you. A Wide Open Opportunity You’re one of the smart travel professionals who know the basics about agritourism, one of America’s fastest growing tourism trends. But you need a game plan for cultivating it in your region. Now you can get a step-by-step guide from Jane Eckert, recognized agritourism expert who helped turn her family farm into an entertainment destination attracting 500,000 guests a year. She’ll motivate you to work with farms and ranches, to market these existing destinations, to develop packages and grow agritourism in the wide open spaces of the state.
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