Teaching AgriTourism to Direct Farm Marketers

Jane Eckert is CEO of Eckert AgriMarketing, a firm specializing in providing marketing resources and consultation to farms, wineries and ranches involved agritourism and direct farm marketing.

 

2013 Eckert Agritour Will Visit New Zealand,
with Optional 6-Day Tour of Australia!

January 24 through February 6, 2013 has been selected as the date for our long-awaited Agritour to New Zealand, with a direct flight from San Francisco to the seacoast city of Auckland!

Option: Australia Too!

We are also offering an optional extension from February 6 through the 12 to continue exploring into Australia, visiting Sydney, the Great Barrier Reefs, Kuwanda, and the tropical rainforests.

Please click here for more information about our 2013 Agritour to New Zealand and to download a brochure and travel enrollment form!

Agritourism Keynotes, Workshops & Breakout Sessions

Jane draws from an extensive range of first hand experience and knowledge to teach the marketing and tourism skills that help farms successfully transition to retail enterprises. Her presentations are punctuated by graphic illustrations and photographs that document the right way, and the wrong way, to grow the family farm business. Audiences eagerly participate and develop quick ownership of the new skills they learn.

A sixth generation farmer's daughter with a degree in business and more than 25 years of marketing experience, Jane has published six books on agritourism and agrimarketing, and has been featured in USA Today, Time, and This Week In Agribusiness on RFD-TV, among hundreds of media interviews and appearances. Jane has received numerous awards for her dedication to preserving the world's farms through agritourism and direct marketing, a passion that will quickly ignite your audience members to grow their personal farm businesses.

Agritour 2013 to Feature New Zealand, Australia

Did you know that New Zealand has over 35 million sheep compared to just a little over 4.3 million people? Have you ever heard of the Agrodome in Rotorua, New Zealand, which entertains international audiences with sheep shearing demonstrations and farm animals that perform to music?

Most of you know that each year I lead an agritour to farms, wineries and landmarks in various nations and locations around the globe.  Our tours have visited Costa Rica, Israel, Hawaii, and this year, we went to England. 

But one of the most frequent requests I receive is for an agritour to New Zealand and Australia, so, I’m pleased to announce that our 2013 Tour will head “down-under.”  On January 24-February 6, 2013, we will visit both the North and South Islands of New Zealand…and for those who can; we’ll have an additional 6 day optional tour to see several sites in Australia.

Because of its unique location and topography, there is great biodiversity in New Zealand agriculture with both plant material and animals. It will be summer time in this small country, and the fields and markets will be brimming with a great variety of stone fruits, apples, pears, kiwi, citrus and olives. The scenery will be fantastic and the pace relaxed.

We will fly direct from San Francisco to Auckland and immediately begin our touring of this amazing country right there in this fascinating city. With its extensive coastline, seafood for export is one of New Zealand’s major industries and we will be visiting the Auckland Fish Market at the picturesque Viaduct harbor.

The first morning after our arrival we will have a visit a place called Turners and Growers, a major exporter and commercial market facility for vegetables, fruit and flowers. After this stop we will travel by ferry to Waiheke Island, one of the many smaller islands dotting the coastline. On the island, we will visit an olive oil orchard, and enjoy our dinner at a local winery.

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