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"Jane made me realize that I need to think
like a retailer first and a grower second."
Murray Siemens
Willow View Farms
Abbotsford, Canada
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Jane will visit your property
for a thorough evaluation of your operation.
During an on-site evaluation, Jane will spend the
day with you to experience, first-hand, all aspects of the operations:
general farm layout, general appeal to the public; what products
are sold and could be sold; how products are merchandised; what
signage looks like; etc.
In addition to her one-on-one interview, she'll conduct
a complete review of all advertising and printed materials.
You are asked to complete a farm
survey in advance of the visit listing your 3 major objectives.
This ensures that the discussions stay focused to accomplish a thorough
exploration of these stated objectives.
Family dynamics play an important part in managing
a family farm. Jane often asks the "tough" questions to
find out what makes your family tick? Family harmony and clear responsibilities
make it easier for everyone to be doing their job and to move forward.
The result? About 2 weeks after the visit, Jane presents
you with a written marketing assessment report. She will help identify
potential new revenue sources, marketing ideas and promotions to
put you on track for greater profitability. She'll pinpoint areas
for improvement and give you suggestions for implementation. You
now have a document you can discuss with the family to guide you
for future growth opportunities.
If you need assistance to implement these recommendations,
Jane and Eckert AgriMarketing can continue to provide marketing
services as you elect.
The first step to get started for an on-site visit
is completion of the Farm Survey.
We offer 2 versions of the Farm Survey.
Click
here to continue to our secure online survey.
Click here to download
a printable survey in PDF format.
Contact
me to arrange an on-site evaluation.
Read here if you would
like to learn about other consulting services.
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