Eckert AgriMarketing Newsletter- July 2007

(click here for directory of past newsletters)

We are committed to aggressively marketing the Rural Bounty website.

Unlike other directories that are hard to find and never appear on a first page search, Rural Bounty does. In addition, Rural Bounty has been featured on RFD TV and WGN radio. (Listen to this interview.) Since then, we have had radio interviews with AgriTalk radio and an Alabama farm talk show. Also, Touch the Soil magazine featured Rural Bounty and Agritourism in its current September/October issue.

Additional press releases and media contacts will be made in September.

Rural Bounty is destined to become the most talked about and premier North American agritourism directory. Frankly, I can't understand why you are hesitant to sign up.
Click here to go the registration page.

September 2008

Two recent studies by Scarborough Research and Simmons/Experian Research have just been released showing that coupon redemption is on the rise at both the grocery store and online. As fuel prices have increased overtime, so has the use of coupon redemption. It is now estimated that almost 1/3 of all consumers are using coupons at the grocery store, up from 25% just a year ago.

The use of Internet coupon redemption has also increased by 83% since 2005. Nearly half of those "Coupon Clickers" are between the ages of 22 and 44 according to Simmons/Experian Research. "This new generation of shoppers is discovering coupons on the web, and printing coupons is becoming a regular part of a consumer's shopping routine."

The report further says that 70% of Coupon Clickers would provide their email address, first and last name and answer survey questions for a $2 coupon.

Our fall season consumers are heavily weighted to this age demographic. It's not too late to put a coupon on your website, in your e-newsletters, or inside the grocery bags as people leave your market-bringing them back again in the near future. Try it now!

If you are already a Rural Bounty member, you know that we have begun purchasing targeted ads for the fall season activities in the U.S. and Ontario, based on the geographic locations of our members. We have paid for over 25 keywords to publicize the Rural Bounty directory on the Internet. A few of the keywords have even been purchased on a full U.S. level.

Here are just a few of the keywords you can enter for the U.S. and Canada.
U.S. & Canada Keywords:

Local farms
Homegrown apples
Pick your own apples
U pick apples
Corn maze
Fall festivals
Farm markets
Farm stay
Farm lodging
Agritourism
Agritourism directory

Keywords for Hawaii:

Events
Festivals
Things to do
Local Farms
Coffee Plantation
Hawaii Tropical Flowers

If you don't see these keyword ads when you do a Google search, it's because no farm is a member in your geographic area.

Don't miss out on registering for this North American directory and getting ahead of your competition. For only $45 annually your farm will will enjoy RuralBounty.com's placement on the first page of a Google Search.

You can expect to see keywords entered for pumpkins by October 1st. The keyword selection will vary by month based on the member farm offerings.