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Eckert AgriMarketing Newsletter

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Rural Bounty

RuralBounty.com continues to be in the news--I've recently been interviewed for two newspaper stories, and filmed another TV segment.

The Internet advertising is working, and this month alone we have had almost 4,000 unique visitors, who looked at an average of 4.58 page views and spent over two minutes on line.

These statistics are good, and will continue to get better as we get more members and more visitors.

The sign up is easy to do and all done online, so if your farm or ranch is not benefitting from Rural Bounty's growing visability, click here to go the registration page.

October 2008

Take Advantage of Photo Opportunities

 

It's the fall season! Everyone's favorite time of the year. I know you are extremely busy, but I want to give you a brief reminder--TAKE PHOTOGRAPHS NOW of people enjoying your farm. Most farms are always short of good photographs for their websites and brochures.

I know you don't have the time to do this yourself, so find a friend who is good with a camera or hire someone. Often the photographer at your local newspaper is available for hire on weekends. Whatever you have to do, find someone that has the time to take photo's of people enjoying themselves picking apples, riding the wagon, finding a pumpkin in the patch or shopping in your market - just do it. If you don't want to take photo's of your customers, then ask friends and "stage" the photo's while your farm is decorated and the fall mums are in bloom. You need to capture smiling faces to use on your future brochures, e-newsletters and website.

Be sure that you tell your hired photographer exactly the type of photo's that you want - close-ups, smiling faces, etc. As a matter of fact, it doesn't hurt to give them a list of the exact places and situations that you would like them to take.

You should always ask for a release from anyone in the photos. You may want to look at a sample photo release form that will accommodate multiple group pictures.

Good photographs truly do make a difference on your website and brochures. Take the time now to make sure you get good photo's this fall!
Sincerely,

Jane Eckert
Eckert AgriMarketing


The information contained in this newsletter and its attachments neither consists of legal advice nor is it meant to contain any definitive statement as to what the subscriber should or should not do.