Eckert AgriMarketing Newsletter

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May 2005

Websites Really Do Mean More Business!

94% of people with internet access use it to plan their vacations, conferences, business trips, and getaways," according to tourism gerus, Roger Brooks and Maury Forman. "And 68% of all households have access to the internet!"

To compete for tourism business, you must have an attractive website, and it must do the right things:

• Answer your visitors' questions. They want to know: "What is there to do on your farm?", "How do I get there?", "When are you open?" and "What's going on this month?"
• Keep it short. Clear, concise content is the most effective.
• Use lots of photos. Show the experience! Let them see the fun things to do.
• Keep it fresh. Tell them what's happening this month.
• Have your website done by a professional. Design and marketing experience is much more valuable than whether they live nearby.

I hope these pointers, from Brooks and Forman's book, The 25 Immutable Rules of Successful Tourism, help you keep your website working for you.

If you don't have a website, please consider Eckert AgriMarketing's FarmWebDesign. As a national speaker and agritourism consultant, I have talked with thousands of farmers, and have provided marketing consultation to several hundred farms throughout North America. I know what works.

Those of you who have attended my presentations know that I've always insisted that an agritourism farm absolutely must have a website. But I was frustrated to see farms were either paying too much, or they were getting amateur workmanship. That's when I decided to start FarmWebDesign as a part of my agrimarketing business.

You'll see our difference in both the quality, and the price, at Eckert AgriMarketing's FarmWebDesign.

AdventureHunting.com	FarmWebDesign.com	KuhrtRanch.com
It is so great to have sites that completely fit us, and we are proud to send people to look at them!" See: Adventure Hunting	Our favorite is when a client passes on an email like this one from a frequent visitor: "Your website is wonderful! Very easy to use and beautiful design! Congratulations! " If you'd like to get emails like this, please let FarmWebDesign make a proposal to you today! Call 314-862-6288, or email	I am so thankful that we decided to go with FarmWebDesign. Not only have you given us great websites, but the marketing advice along the way has been so helpful!" See: Kuhrt Ranch Bed and Breakfast