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Eckert AgriMarketing Newsletter (click here for directory of past newsletters)
August 2006
Fall Season Reaps Big Rewards
It's something about the fall weather, back to school and the starting of the gridiron that seems to attract people to our farms that may not come out any other time of year. You can maximize the revenue from the fall season in a number of ways: Product variety- Pumpkins, painted pumpkins, gourds, squash, mums, Indian corn, etc. Fall food specialties- Donuts, cider, funnel cakes, kettle corn, brats, and apples are all “fall on the farm” favorites Fall activities- count the fun! Wagon rides, bonfires, pony rides, mazes, and pig races are major fun, and participation games include contests, puppet making, pumpkin sling, costume contests, and much more. If you are still looking for fall suppliers of products, you might want to check out our Buyer's Guide Eckert AgriMarketing Survey Services Do you know that it takes five times the investment in dollars and effort to gain a new customer, compared to the cost of keeping a loyal customer? That's right, if it costs you $2 to keep a return customer happy, it's going to cost you $10 to replace him with someone new. So it just makes good sense to keep your regular customers coming back.
So how do you find out all that? You ask them, of course. But sometimes, there's no time to fire a bunch of questions while you have a nice long line at the cash register. So we would suggest that you invite you guests to log on to a quick Internet survey when they get home that evening-and in exchange, you'll provide them a coupon for their next visit. Eckert AgriMarketing will write and host your survey, link it to your website if you'd like, and analyze the data for you or set up your account so you access all the data yourself. It's also a great way to gain new email addresses for your database. If you are interested in providing your customers with this valuable tool to let you know what they want from their next visit, call 314-862-6288, or drop me an email at jane@eckertagrimarketing.com. Thanks New Features at EckertAgriMarketing.com
A reminder: if you would like to quickly check the news headlines that affect Agritourism around the country, stop by the Eckert AgriMarketing home page. I am constantly searching the Internet, and these news stories are updated at least weekly to keep you in touch with the news that affects agritourism and farm direct marketing. Click here to go directly to the Agritourism News page. We also have many articles on our website with tips and ideas to help you make your business more successful, and now we've added previous newsletters, in case you've missed one, or just want to look back. Click here to read my articles and newsletters. |
You-Pick Strawberries?
The Fall Season is fast approaching. For those of us
in the agritourism business, we know that this can be
the largest revenue season of the year. Just ask
those folks who are only open for October and corn
mazes.
So
how do you do that? You find out why they
visit
your farm or ranch. Find out what they like to do.
What they like to eat. What they want to see. And
what they think you should add next year. 
