Agritourism Breakout Sessions for Tourism Groups
Jane will gladly create new sessions specifically for your audience, working with you to develop the content and examples based on your group's knowledge and experience. Jane is also prepared to present the following sessions, as always, adjusting her content and examples to directly relate to your group.
Green Tourism Brings More Guests
Many traveler’s today are making their destination choices based on the eco-friendly business practices followed by your hotels and attractions. As fellow citizens in a global world, they not only want to protect the environment—they also want to know that you are doing so also. The session today will outline some of the essential things that you can do to make your property more attractive for these guests, as well as show you examples of what others are doing so.Agritourism expert Jane Eckert, an agritourism guru, first got interested in Green Tourism when she saw the benefit to farmers of selling more of their crops locally to restaurants. Jane’s belief is that going green begins with eating green. She will share with you many other insights she has gained that will help make your destination more attractive to these travelers.
Harvesting Travel Dollars through Agritourism (Introduction to Agritourism)
Take the road less traveled to higher tourism revenue. Today's travel trends lead right to agritourism -- a specialty product just waiting to be marketed, especially to a public wanting to travel close to home. Whether it's a farm stop for corn mazes and fruit picking seasonal festivals and concerts gourmet dining and antique shopping, the destinations add diversity and unique experiences for travelers. Jane Eckert -- consultant to the travel industry and agritourism expert -- helped turn her family farm into one of the leading destinations in the St. Louis area, attracting 500,000 visitors a year. From her personal farm experience and from working with the tourist industry, she knows consumers are hungry for a taste of the country. Let Jane teach you how to harvest travel dollars from your region's bounty.
Agritourism: Gain a Greater Share of the Tourism Market
The agritourism business is now blossoming in North America, and could mean major income for your region. Agritourism attendance is expected to grow over 30% in the next decade, as urban dwellers flock to the farms to educate their children and revisit their roots. Come learn how the top two industries in your state, agriculture and tourism, can work together to achieve an even greater share of the market.
As tourism professionals, you’ll learn about agritourism from the farmer’s perspective, preparing you to engage your farm partners in working together to develop their product and more marketable packages for tourists. Jane Eckert will share how other regions in the U.S. and Canada are building tourism destinations around agritourism producers, ranches, farm trails, winery trails, and agriculture clusters. Time will be provided for the participants to brainstorm as to how to expand the agritourism product niche in your area.
Beyond the Basics of Agritourism: Making Your
Region Ripe for Revenues
You're one of the smart travel professionals who know the basics about agritourism, one of America's fastest growing tourism trends. But you need a game plan for cultivating it in your region. Now you can get a step-by-step guide from Jane Eckert, recognized agritourism expert who helped turn her family farm into an entertainment destination attracting 500,000 guests a year. Find out who and how to contact the key players in the agricultural community. Then learn how to develop an all-day workshop for tourism professionals, farmers and community stakeholders in order to get everyone working as a team. Find out how you can help farmers make their properties tourist friendly and attract large crowds, so that you all reap the financial benefits of agritourism.
Publicity 101 (Marketing by Attracting Media Attention)
Imagine reading an article in the travel section about your attraction or watching a TV report on a special event you're organizing or being quoted about travel tips or getting the president of your organization on the cover of a magazine. This kind of positive media attention can help you grow your business. And it's easy with some basic steps to get a "buzz" going about your business. Learn how and when to contact the media; how to write simple press releases that get the media's interest; and how to develop ongoing relationships with reporters so they'll call you.
A Wide Open Opportunity
You’re one of the smart travel professionals who know the basics about agritourism, one of America’s fastest growing tourism trends. But you need a game plan for cultivating it in your region. Now you can get a step-by-step guide from Jane Eckert, recognized agritourism expert who helped turn her family farm into an entertainment destination attracting 500,000 guests a year. She’ll motivate you to work with farms and ranches, to market these existing destinations, to develop packages and grow agritourism in the wide open spaces of the state.