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My Focus...

"I want the family farm - the backbone of our country's heritage - to thrive and survive for future generations."

Growing Agritourism:
A Starter Manual for Farmers and Ranchers

(NOTE: The following Table of Contents represents the version currently in print
for the state of Kansas, copyright 2004. Each printing will be customized according
to local state industries, agencies and resources.)

Table of Contents
Section 1: Agritourism Overview        

Chapter 1 What is Agritourism?

  1

Chapter 2 Who should Go Into Agritourism?

  4

Chapter 3 Where to Start In Agritourism?

  7

Chapter 4 Covering the Basics

  13

Chapter 5 Creating the "Experience"

  17
Section 2: Activities & Enterprises    

Chapter 6 Activities & Enterprises

  19

U-Pick or Pick-Your-Own

 20 Ranch Experience 27  

Family Play Areas

 21 Outdoor Recreation 28  

Petting Corral with Farm Animals

22 Athletics 28  

Classes

 23 Heritage/
Kansas Prairie Experience		 29  

Demonstrations

 24 Festivals &
Seasonal Events 		30  

Wagon or Buggy Rides

24 School & Children's Tours 31  

Food Concessions

25 Adult Group Tours 33  

Restaurants

 26 Mazes 35  
Chapter 7 Wineries as Destinations   38
Chapter 8 Hunting and Fishing   40
Chapter 9 Lodging: Hosting the Overnight Guest   45
Chapter 10 Retail Sales for Profits   47
Chapter 11 Developing a Fall Season   51
Chapter 12 Hosting Groups & Special Events   56
Section 3: The Business of Agritourism    
Chapter 13 Staffing       61
Chapter 14 Liability and Safety   67
Chapter 15 Finances       72
Chapter 16 Grants       78
Chapter 17 Regulations, Permits and More   79
Section 4: Marketing        
Chapter 18 Marketing      

82
Promotions 82 Advertising 97  
Customer Communications 86 Customer Focus 98  
Media Relations 92      
Section 5: Tourism        
Chapter 19 Making the Tourism Connection   100

Section 6: Resources

        
Chapter 20 Resource Guide       106

Kansas State Offices

106 Kansas Convention
& Visitors Bureaus 		116  

Kansas State Research & Extension County Offices

108 State Marketing Assistance 119  

Kansas Enterprise Facilitation

114 Financial Assistance/Grants 124  

Kansas Resource Conservation
& Development Areas

115 State Regional Offices 125  
         

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