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Menu of Agritourism Books and Products Developed by Jane Eckert
My mission is to help the family farm - the backbone of our country's heritage - thrive and survive for future generations.
Eckert AgriMarketing books and products are created exclusively to help family farms sell directly to consumers and develop into family entertainment destinations. Whether you’re a farmer, tourism professional or a community leader, you will find our materials are a valuable resource for developing agritourism.
As a farmer’s daughter and former corporate marketing executive, I use my experiences from both these worlds to help family farms thrive today and survive for future generations.
Buy with confidence because we offer a full money-back guarantee if you’re not 100% satisfied.
Jane Eckert
Agritourism How-to: Fresh Grown Company Picnics and Events
It’s not often that the words “guaranteed income” and “farm” appear in the same sentence. Take Notice! Fresh Grown Company Picnics and Events contains step-by-step instructions on how to establish and grow your company picnic business.
The book goes through a natural progression beginning with offering event space for rent, and then advancing through various considerations: tent rental or purchase, providing food services by caterer or your own kitchen, and at the top of the income list, providing a turn-key event where you do all the planning and scheduling, and charge accordingly.
Checklists, sample contracts, and even a telephone script are provided to give you every advantage in understanding and embracing the business of company picnics. Each book also contains a CD recording of Eckert’s 2006 Teleseminar on Corporate Events and Picnics, which includes questions posed by participating producers.
Agritourism How-to: Fresh Grown Customer Communications In Print
Fresh Grown Customer Communications In Print shows you how to identify your customers, how to reach more customers like them, and how to build relationships and loyalty with your customers through good printed customer communications.
Readers are shown step-by-step how to write and prepare postcards, flyers, printed newsletters and brochures to attract more guests, and more profit. This book is chock full of ideas and strategies that will help you build a base of loyal customers, and attract new customers to your farm or ranch.
Agritourism How-to: Fresh Grown Customer Communications
On The World Wide Web
Introduces you to electronic newsletters and websites, and shows you step-by-step how to create and use these new tools to better communicate with your farm guests.
This book also shows you how to identify your customers, how to reach more customers like them, and how to build relationships and loyalty with your present and future guests.You'll find thatthis bookgives you the insiders-look at how to use the WWW to build your base of loyal customers, and attract new customers to your farm or ranch.
Agritourism How-to: Fresh Grown Publicity
An easy guide to getting news coverage even if you know nothing about public relations or writing!
News coverage about your farm or ranch your special events and products help you:
- Attract more customers
- Sell more products
- Encourage repeat visits
- Extend your marketing budget
Order This Book Now!
Agritourism How-to: Fresh Grown Promotions
Easy ideas to make money on your farm!
Increase revenue with hundreds of proven, simple ideas to help:
- Launch new products
- Attract new customers
- Increase traffic during slow periods
- Jumpstart sales at start of season
- Improve sales at end of season
- Increase sales-per-customer
Increase Profits During the Fall Season (CD)
Today, consumers love Halloween and spend a lot of money to enjoy the season. Be sure you know the top ways to maximize sales and increase profits during this critical selling period.
Jane Eckert, agritourism expert, teaches you:
- What makes consumers willing to pay more money for a fall farm experience
- How to reduce lines at concessions so you can actually increase sales
- How to avoid the biggest mistakes farmers make in choosing products to sell
- How one big secret will turn into greater pumpkin sales
- Which visual changes will increase sales
- How to price admission so guests will pay and you make money
- The number one way to get the media to cover your farm in the news
How to Motivate Teen Workers (CD)
Would you like to have your teen staff members be motivated workers who help increase revenue at your farm? A motivated staff sells more and keeps customers satisfied, which affects your profits positively! Be sure you know the proven methods to work effectively with your teens. Jane Eckert interviews Kathy Pennell, an international expert on teen employment and coauthor of "The Teenage Worker" and "Motivating Teenage Workers."
Harvesting Dollars Through Group and Corporate Events
Groups, corporate events and parties can make a big difference in your farm income, so it is important to know how to attract these groups, and how to exceed their expectations. This session for both veterans and beginners examines the primary components of successfully hosting corporate and private groups on the farm.
This presentation looks at the key elements, such as pricing, contracts, deposits, using caterers, and evaluating your facilities. Jane also discusses how to determine your target audiences, and how to market your facility to new group and corporate business.
Attention State Agencies:
Growing Agritourism: A Starter Manual for Farmers and Ranchers
Jane Eckert is the author of "Growing Agritourism, A Starter Manual for Farmers and Ranchers ", the only book written for farmers and ranchers by a successful operator. This book, co-authored with Diane Kline, can be customized specific to your state to highlight the state's unique agritourism offerings, state regulations, and specific resources.
Sorry, this book is not available for sale to individuals.
Click here to find out more about "Growing Agritourism".