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My Focus...

I want the family farm - the backbone of our country's heritage - to thrive and survive for future generations."

Teaching AgriTourism to Direct Farm Marketers

Jane Eckert is CEO of Eckert AgriMarketing, a firm specializing in providing marketing resources and consultation to farms, wineries and ranches involved agritourism and direct farm marketing.



Exploring the Farms, Vineyards & Markets
of France, Spain & Italy!

Our 2015 Agritours offer two options:

France & Spain
March 17-27, 2015
(Plus Barcelona Option)

Exploring the wineries, citrus orchards, truffle farms, and even oyster farms of Europe, this year we will offer two agritours.

Our brand new offering, touring France and Spain, begins in Nice, on the French Riviera. Visits will include the colorful flower markets of Cours Saleya Market, the Alziari Olive Oil Mill, Le Chevriere de Collines (famous for their goat milk cheeses), a visit to a Truffle Farm, and of course some French wineries. We'll also enjoy a special cooking class in Provence, learning and tasting the local specialties of French cooking.

Our 12 days in France and Spain will also include a visit to Liquoristerie de Provence, located at a primary passage point between the Alps and the Mediterranean Sea. On our way toward Spain, we'll be visiting the area called the Camargue, the last remaining wilderness delta of France, and location of an Oyster Farm. In Spain, we'll stay at the agritourism Can Sala in Catalonia region of Spain, and the following day, tour Barcelona. This tour includes round trip airfare from New York, departing March 17, and returning March 27 (or you can elect to remain 2 additional days in Barcelona and return on the 29th.)

Complete brochure on 2015 France-Spain AgriTour
Registration form for 2015 France-Spain Agritour
Brochure for 2015 Two Day Extension in Barcelona
or Please Call Our travel agency, 1-800-325-6708 to reserve your spot.

Tuscany & Italy
March 3-15, 2015

In 2015, we will return to Italy sampling a little of everything from the villages of Tuscany, to the famous cities of Florence and Rome.  This is sure to provide a truly unique old world agricultural experience while also perhaps one of the most picturesque places we have ever toured.

Our tour will focus on tastings the fresh products and meeting the farmers throughout the Tuscany, Campania and Umbria regions of Italy.  The trip will include a fruit orchard, vineyard, olive groves and organic producers.  We’ll have the opportunity to sample olive oil, grappa, wine and the famous Italian lemon liqueur called Limoncello grown from local lemons and produced in Southern Italy. In addition, we’ll get to see the production of fresh mozzarella cheese.

We will have the opportunity to take a walking tour of several agritourismo properties and visit a farm that is successfully hosting weddings.  In addition, we plan for everyone to participate in an Italian cooking class and then enjoy the food we all have prepared.

Our additional tourist activities include traveling along the famous Amalfi coast, and visits to several of these picturesque and charming communities. No trip to Italy would be complete with out seeing the beautiful city of Florence with our private guide, and a visit to the Fierucola organic farmers’ market, held only one day a month.

Our trip will end with a full day city tour of Rome.  The group will visit all the main sights including the Vatican museum, Sistine Chapel and the Coliseum.  We will also visit the Mercato Trionfale, their very famous farmers’ market.

Please Call Our travel agency,
1-800-325-6708 to reserve your spot, or

Complete brochure on 2015 Italy AgriTour
Registration form for 2015 Italy Agritour

Jane Eckert Chosen as YWCA Leader of Distinction

We are pleased to announce that Jane was chosen by YWCA Metro St. Louis as one of 9 Leaders of Distinction to be honored at the 33rd annual Leader Lunch in December and recognized by the approximately 1,000 guests in attendance.

Leader Lunch is the area’s premier event honoring women for their achievements in the work-place and the community. The women named to the Academy of Leaders are the role models who are empowering women and working every day to eliminate racism. In other words, these women personify the YWCA mission. For more information.

Rudy Maxa, The Savvy Traveler, On Agritourism

Rudy Maxa, Rudy Maxa's World.Jane was recently a guest on Rudy Maxa's World, talking briefly about Agritourism in North America. Rudy Maxa, aka "The Savvy Traveler," is one of America's premier consumer travel experts whose writings and radio and television shows have helped save thousands of travelers time and money.

A former Washington Post reporter, he is a contributing editor with National Geographic Traveler and Delta Air Lines' Sky magazine. His nearly 100 public television episodes on the great destinations of the world have numerous awards including several Emmy Awards. His weekend radio show, "Rudy Maxa's World," is the country's most widely syndicated travel talk radio show.

Click here to listen to the interview. (Jane's segment begins at 5:09)

India Publication Picks Up on Agritourism

I recently met Dr. Subramaniam, an entomologist/agri-biotechnologist for Jain Irragation Systems Limited, an agriculture based company in Jalgaon, Maharashtra, India. He was in St. Louis for an ag conference and called me. I gave him a tour of two of the Eckert Farms locations here in St. Louis, and asked him how he learned of my agrimarketing consulting business.

From his pocket, he produced this article which appeared in the May 16 issue of an Indian ag publication called Agro One. His boss gave him the article and told him he needed to meet me, as Jain has an agritourism component to their business as well. I'm told that this headline reads "A Revolution by an American Lady in Agri Tourism."

Agritourism Keynotes, Workshops & Breakout Sessions

Jane draws from an extensive range of first hand experience and knowledge to teach the marketing and tourism skills that help farms successfully transition to retail enterprises. Her presentations are punctuated by graphic illustrations and photographs that document the right way, and the wrong way, to grow the family farm business. Audiences eagerly participate and develop quick ownership of the new skills they learn.

Jane Eckert teaches agritourism and direct farm marketing to farms and agribusinesses throughout North America.

Jane was Elected to the Hall of Fame, 2008
North American Farmers Direct Marketing Assoc.

A sixth generation farmer's daughter with a degree in business and more than 25 years of marketing experience, Jane has published six books on agritourism and agrimarketing, and has been featured in USA Today, Time, and This Week In Agribusiness on RFD-TV, among hundreds of media interviews and appearances. Jane has received numerous awards for her dedication to preserving the world's farms through agritourism and direct marketing, a passion that will quickly ignite your audience members to grow their personal farm businesses.

Share and Learn.
Time for our annual farm survey !

Our industry keeps growing and the media attention continues to increase for all us. However, with this increased media attention and increasing numbers of people visiting our farms, we have a tremendous responsibility to provide the very best in guest experiences.  Whether you are a small or large operator I am sure you felt that pressure this past fall.

While we are coming to the end of the year, it is time to reflect on what we have accomplished and what we want to plan for next year. Often the best way to plan forward is to hear of other successes.

This will be my sixth year in offering my annual survey to share information about your farm so we can all learn together.  I know many of you may have already been to the Great Lakes Expo or plan to go to a winter meeting in the coming months. Of course, these are great places to share with your peers but another way is to sit in the comfort of your office & complete my
2014 Annual Agritourism Survey.

For every farm operator who completes this survey, I will share the cumulative results - of course, your information will be kept anonymous. Some of the overall findings may appear in my future articles.
The survey is online and should only take about 10 -15 minutes - just click here to begin now