Teaching AgriTourism to Direct Farm Marketers
Jane Eckert is CEO of Eckert AgriMarketing, a firm specializing in providing marketing resources and consultation to farms, wineries and ranches involved agritourism and direct farm marketing.
Time for the 2013
Annual Fall Survey!
Another annual tradition! Right after you close the pumpkin patch and the orchard, it's time again for the Annual Eckert AgriMarketing Fall Season Survey.
This is the survey where fall farms have a chance to share what they've learned with peers in the agritourism industry. See what others have done-what was successful, and what wasn't-and how your year compared.
The only thing we don't show is your names-all information, as always, is strictly confidential. All farms that participate in the survey will be provided a comprehensive copy of the results. Survey results may also be used in future workshops, presentations, and articles-but again, all information you provide is kept confidential. Click here to begin the survey.
Jane Eckert Chosen as YWCA Leader of Distinction
We are pleased to announce that Jane has been chosen by YWCA Metro St. Louis as one of 9 Leaders of Distinction to be honored at the 33rd annual Leader Lunch in December and recognized by the approximately 1,000 guests in attendance.
Leader Lunch is the area’s premier event honoring women for their achievements in the work-place and the community. The women named to the Academy of Leaders are the role models who are empowering women and working every day to eliminate racism. In other words, these women personify the YWCA mission. For more information.
Rudy Maxa, The Savvy Traveler, On Agritourism
Jane was recently a guest on Rudy Maxa's World, talking briefly about Agritourism in North America. Rudy Maxa, aka "The Savvy Traveler," is one of America's premier consumer travel experts whose writings and radio and television shows have helped save thousands of travelers time and money.
A former Washington Post reporter, he is a contributing editor with National Geographic Traveler and Delta Air Lines' Sky magazine. His nearly 100 public television episodes on the great destinations of the world have numerous awards including several Emmy Awards. His weekend radio show, "Rudy Maxa's World," is the country's most widely syndicated travel talk radio show.
Click here to listen to the interview. (Jane's segment begins at 5:09)
2014-Tour the Farms and Vineyards of Italy!
March 11-21, 2014
Save the date and start planning now to join us for this very special Agritour of the farms, markets, and vineyards of Italy. Because their season is very similar to ours, the 2014 tour will be March 11-21, 2014, allowing us to see everything open and in action!
See Rome and Florence, but also many of the smaller towns and villages of Tuscany, Sorrento, Naples, costal villages and more. This agritouri includes many of the "must-see sites" of Italy, but also the chance to meet and talk with farm families, and see the magnificent Italian countryside.
India Publication Picks Up on Agritourism
I recently met Dr. Subramaniam, an entomologist/agri-biotechnologist for Jain Irragation Systems Limited, an agriculture based company in Jalgaon, Maharashtra, India. He was in St. Louis for an ag conference and called me. I gave him a tour of two of the Eckert Farms locations here in St. Louis, and asked him how he learned of my agrimarketing consulting business.
From his pocket, he produced this article which appeared in the May 16 issue of an Indian ag publication called Agro One. His boss gave him the article and told him he needed to meet me, as Jain has an agritourism component to their business as well. I'm told that this headline reads "A Revolution by an American Lady in Agri Tourism."
Agritourism Keynotes, Workshops & Breakout Sessions
Jane draws from an extensive range of first hand experience and knowledge to teach the marketing and tourism skills that help farms successfully transition to retail enterprises. Her presentations are punctuated by graphic illustrations and photographs that document the right way, and the wrong way, to grow the family farm business. Audiences eagerly participate and develop quick ownership of the new skills they learn.
A sixth generation farmer's daughter with a degree in business and more than 25 years of marketing experience, Jane has published six books on agritourism and agrimarketing, and has been featured in USA Today, Time, and This Week In Agribusiness on RFD-TV, among hundreds of media interviews and appearances. Jane has received numerous awards for her dedication to preserving the world's farms through agritourism and direct marketing, a passion that will quickly ignite your audience members to grow their personal farm businesses.